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Would you like to have your
website evaluated? The requirements of search engines can change
on a weekly, sometimes daily basis. Will your site remaining
competitive under these conditions? Are you in line with
the new search methods of Google? (They completely changed in
Dec, 2003.)
Evaluation goals:
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Pleasing,
professional site design and format?
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Good
keyword density on home page? Is your keywording too
obvious?
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Good
navigation of site - easy to find information?
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Are your
meta tag title, description, and keywords optimized?
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Are
they necessary?
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Are
they too long?
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Are
they considered spam to search engines?
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Do
they meet the new searching requirements instituted by Google?
(In Dec, 2003, Google began to penalize sites that were
optimized for search engine performance. Sites with
little or no optimization and keywording are now being given
preference - but for how long and will their new searching
method remain in place or be changed as viewers clamor for
better search results?)
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Is your
home page too long?
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Does the
information on the interior pages reflect the link name?
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Are your
links in the correct order?
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Should
you add additional links and pages? Do you provide your
viewers with additional information and links that relate to your
business?
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Should
you consider custom promotion?
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Does
your site have a tracker?
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Are
you getting the hits you want?
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And
if not, where do you go for information to improve this?
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What
are the best directories to be listed in and how to find out?
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Should
you consider pay-per-click promotion?
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