Evaluation goals:

• Pleasing, professional site design and format?

• Good keyword density on home page?  Is your keywording too obvious?

• Good navigation of site - easy to find information?

• Are your meta tag title, description, and keywords optimized? 

  • Are they necessary?

  • Are they too long? 

  • Are they considered spam to search engines?

• Is your home page too long?

• Does the information on the interior pages reflect the link name?

• Are your links in the correct order?

• Should you add additional links and pages?  Do you provide your viewers with additional information and links that relate to your business?

• Should you consider custom promotion?

  • Does your site have a tracker?

  • Are you getting the hits you want?

  • And if not, where do you go for information to improve this?

  • What are the best directories to be listed in and how to find out?

  • Should you consider pay-per-click promotion?