White stands for purity, chastity and innocence. In most of the western societies, brides wear white to symbolize innocence and purity. It also represents cleanliness. Doctors, nurses, and lab technicians wear white to imply sterility.
White reflects light and keeps cool. So it is the color for summer clothing. In general, it creates a cool and refreshing feeling.
White represents life and marriage in western cultures, but represents death in the Chinese culture.
People who prefer white tend to be neat and immaculate in their clothing and homes. White lovers are inclined to be cautious buyers and shrewd business people, but are critical and fussy. White can signify a self-sufficient person and occasionally the innocence and recall of youth and simplistic way of life.
People who dislike white are usually not very fussy. They do not need to have everything placed in an orderly straight line. They are easy going characters and not very uptight about life in general.
White is sometimes seen as being a very sterile color being psychologically connected with hospitals, nurse's, uniforms, doctors and dentists.
White: Clean, crisp, cool, sharp.
Off-white: Neutral effect (but o match it carefully to other undertones or backgrounds in fabric or wallpaper so the warm or cool effect and hue is correct), open space, cleanliness