Red symbolizes heat, fire, blood, passion, love, warmth, power, excitement and aggression. It can elevate blood pressure and respiratory rate. It has the effect of stimulating people to make quick decisions and increase expectations. Red is an attention grabber. Words and objects in red get people's attention immediately. In decorating and design, red items should be perfect since it will attract attention. When it comes to cars, there is a positive correlation between the color red and theft rate. Red is extremely dominating. It should be used as an accent not as a background. Red rooms make people anxious but rooms with a red accent can cause people to lose track of time, thus are favored by bars and casinos. Restaurants often use red as a decorating scheme because of its appetite stimulant function. Red reflects energy and can motivate an individual to take action and hopefully to buy your product. Used as an accent color, it can stimulate people to make quick decisions and increase expectations creating a high arousal threshold. The preference for red is linked to economically secure and stable people who are achievers in society e.g. the high powered active women who are unafraid to take risks. People who like Red are generally exciting, stimulating people to be with. They tend to stay on top of things with a passion and zest for life. Think of the red sports car which is generally associated with speed and young people. Routine can drive red people "up the wall" since they crave excitement from life. The red market individuals have a tendency to listen to what others tell them and then do whatever they please. They tend to be opinionated and patience is not one of their virtues. Psychological lovers of red are animated, optimistic, emotional and extroverted individuals experiencing life and living in every sense of the word. When we feel negative psychologically towards red our feelings might be a too bit much to handle at this point in life. People who are irritable, ill, exhausted, or bothered by many problems often reject red and turn to calmer colors for rest and relaxation. Cardinal and tomato red offer impact and creativity and a pure red is always a good choice. Magenta when tinted with red to become purple stands for lush, rich and royal. Maroon tint represents sacrifice and bravery. The Meanings applied to the color RED: Red has been proven to raise blood pressure and cause perspiration in some individuals. Red can however also be a symbol of war, violence, blood and aggression. Red (bright, pure): Vibrant, Passion, Love, Stimulating to appetites, mental energy, aggression. Red (dark, dull): Sophisticated, rich/wealth, antiqued, respected.
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