Brown is the color of earth and wood. It is solid and reliable and helps to create a neutral, comfortable and open atmosphere. It communicates credibility, solidity, strength and maturity. Brown is more likely to be in men's favorite color list. Brown -- certain shades of it -- can look worn and wistful. Beige/tan (will take on qualities of its colored undertone): Calming, stress reducing, earthy, natural, kind, non-assertive, passive. Brown is sometimes classified as a "special" color. Sometimes brown can be used as a neutral and sometimes a warm color. A good color to gather more information as it creates a neutral environment for open discussion. People who like Brown are generally steady and reliable characters with a keen sense of responsibility and duty. They are "down to earth" types who make good friends and family life is important to them. Many men like Brown. A person who dislikes brown generally find "down to earth" people boring. They tend not to like people in general but they know they must mix with others and be bright and outgoing. Special Note The neutral colors range from taupe and silver through to beaver fur are good used as a background design element for communicating stability and harmony.
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