Blue is one of the most popular colors. To American consumers of both genders, blue is the favorite color. However, be careful when using blue in association with food - it is a natural appetite suppressant and can be repulsive in some instances. Listed as the most popular color and being the most preferred color universally. It is considered to be a "safe" color to use. Blue is one of the least appetizing. Blue food is rare in nature. Blue-colored food is repulsive to humans because when our ancestors searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. During experiments, when participants were served with food dyed blue, they lost appetite. Blue relaxes our nervous system. It has a sobering effect on the mind and can cause people to be more contemplative, which is the opposite reaction as red. Peaceful, tranquil blue, which is a good color for bedrooms, causes the body to produce calming chemicals. Darker shades of blue, however, can feel cold and depressing. Blue surroundings, if not too dark, increase productivity. Studies show that students score higher, weightlifters lift heavier weights in blue rooms. People retain more when reading information written in blue text. People who like Blue are sensitive to the needs of others and form strong attachments, and are deeply hurt if their trust is betrayed. They are generally conservative, even tempered and reliable. A dislike for blue may mean restlessness, a need to break away from the sameness of routines. Deeper blues may mean sadness and melancholy to blue haters. Blue may simply give some people the blues. Blue added to purple gives us the blue blood of nobility. Blue represents solitude, sadness, depression, wisdom, trust and loyalty. Wearing blue to job interviews indicates dedication and loyalty. Blue ( bright, royal): Safety, recreation/relaxation, stimulating in large quantity. Blue (pale, light) Imagination, insecurity, calm/cold, introspective. Blue (dark, navy): Secure, conservative, trust, strength, earthiness. Blue-green ( medium/pale ): Artistic, romantically calm, secure. Blue-green (bright): Stimulating, success. Blue is one of the most calming colors and is often associated with the sky and the sea and evokes peaceful feelings. It is regarded as therapeutic to the mind and body. The blue colors of sunny sky, angel and majolica communicate strength and unity to your market.
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