- good technical color
Black is a controversial color. On one hand, it is
associated with demons, witches and the devil; on the other hand,
sturdiness and reliability. On one hand, it speaks with authority and
power; on the other hand, despair and mourning. On one hand, it
symbolizes evil characters and criminal activities; on the other hand,
constancy, prudence and wisdom.
Black is the clothes color of choice for many people
for various reasons. Some wear black for it feels formal and powerful.
Priests, on the contrary, wear black to signify submission to God.
Others wear black because it gives a slimmer appearance. Minimalist
black clothing has been seen as being stylish and sophistication.
It can also be associated with death, evil, anger,
sadness and is associated with criminal activities, depression,
demons, witches and black magic in Western culture.
Black when tempered with white it signifies prudence
When worn by people with lighter hair color, it is an
indicator of inner strength and determination.
Black can be intimidating to some people because of
its power and formality.
People who like black may be conventional,
conservative and serious, or they may think of themselves as
sophisticated, or as being very dignified.
Black lovers tend to feel uncomfortable with the
super-sophisticated and feel insecure in their company. They like real
people and are not usually dazzled by dignitaries.
People who hate black sometimes were frightened of the
dark during childhood? That experience could be buried in the
subconscious in the darkest recesses of the mind and may still haunt
them when they look at anything black.
Black may be simply to heavy and depressing for some
people to handle at this point in their lives.
Black/off-black: drama, enlivens other colors,
stimulating in small quantities, oppressive in large quantities. Off
blacks are less harsh, easier to live with.
Black is classically used as an accent for Jewel tones
and rich metallic Gold.
Since black is the negation of color, it may be a
total negative psychologically for some people e.g. middle-aged men
and women tend to psychologically associate black with mourning.
Wealthy, achievement orientated women tend to favor