As mentioned previously, each color invokes a feeling
within the viewer. Therefore, choosing the colors of your site
is very important. If you have not already design a logo, then
choosing color can start from scratch to be specifically geared to
make the viewer have the right "feeling" when he views your
site. However, if a logo is already available, then it is more
productive to design the site to match the logo and use those colors.
When choosing a color scheme, remember to make sure the intensity of
each color is the same.
To view my site design in the various color schemes,
click on the "Example" link.
Basic Color Wheel
|To the right is a basic color wheel. All
colors of the spectrum fall into this color wheel. Using
the wheel helps to determine which colors blend together to
make the best color schemes. Below I have broken the
color wheel out into several types of the basic color schemes
used by designers of all kinds - web, interior, etc.
The primary colors of the wheel are Red, Blue
and Yellow. These colors will always go well
together. There are also the combinations of
Blue-Yellow, Red-Blue, and Red-Yellow. Including all
shades of these colors.
The one thing to remember when using these
colors is that they are all fairly bright and easily dominate
a site if used incorrectly.
|Secondary colors are made by mixing
the 3 primary colors together. Red and Blue make
Violet. Blue and Yellow make Green. And, Yellow and Red
These three colors will always look good together.
There are also the combinations of Violet-Green, Green-Orange,
Orange-Violet. Including all shades of these colors.
|Triadic colors are made by
combining the primary and secondary colors. The triadic
colors are: Red-Violet, Blue-Violet, Blue-Green,
Yellow-Green, Yellow-Orange, and Red-Orange.
However, a triadic color scheme is a combination of three
evenly spaced colors on the wheel - Blue, Red, Yellow; Green,
Violet, Orange; etc.
|Complimentary color schemes are
those in which the colors on the wheel are directly opposite
themselves. In the example to the right there are two
complimentary color schemes: Orange and Blue are one
scheme, and Violet and Yellow are another.
You will notice that many times when designing a business
logo complimentary colors are used. A case in point -
the Denver Broncos logo is designed in Blue and Orange.The reason for this is
these colors always blend together and always please the eye.
|An analogous color scheme is one in
which two or more colors used are all beside each other on the
color wheel. These color schemes allow for more color
and shades in the scheme.
Analogous color schemes are mostly used by interior
designers. However, when used properly an analogous
scheme can make a great looking website.
|A split complimentary color scheme
is slight different than a regular complimentary color
Using the Orange and Blue complimentary color scheme as an
example, the split version uses Blue-Violet and Blue-Green
instead of the Blue. Or, in reverse, it can be Blue with
Yellow-Orange and Red-Orange.
|A monochromatic color scheme uses
one color in varying shades to achieve a color scheme.
Generally monochromatic color schemes are consider
neutral. However, many times the scheme simply becomes
neutral due the subtle changes in color.
So there you have it! Color - while being the
least important element of your website next to the information you
wish to give to the viewer - is also the most important element to
creating a visually pleasing website, so that the viewer will actually
read your information. Choosing the colors for your website
and/or logo is one of the most important decisions to be made in the
This is why it is important to choose a designer who
can use color correctly. If your site is not using the correct
hue, tone, intensity, value and saturation of color(s), the viewer
will not be visually encouraged to view your information.